tag:blogger.com,1999:blog-53928034420538824852024-03-20T15:24:37.780-07:00Source Design and Print WorcesterSource Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5392803442053882485.post-62701785225835208972016-01-07T05:41:00.003-08:002016-01-07T05:44:18.628-08:00The font of all knowledge<h3>
<b><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Should
you opt for Serif or Sans serif?</span></b></h3>
<div class="MsoNormal">
The force of habit persists.<span style="mso-spacerun: yes;"> </span>Businesses are very conventional and predictable when it
comes to fonts.<span style="mso-spacerun: yes;"> </span>People want a font
that is clear and doesn’t distract from what is being said.<span style="mso-spacerun: yes;"> </span>If I suddenly <span style="font-family: Algerian;">change to a different font you are immediately struck by how weird
that looks.<span style="mso-spacerun: yes;"> </span></span>This font
‘Algerian’ would not be regarded as an appropriate font for business because it
is flowery and the lines are too thick.</div>
<div class="MsoNormal">
There mainly 2 types of font – serif and sans serif.<span style="mso-spacerun: yes;"> </span>Serifs are small added features which
are found in <span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Times New Roman </span><span style="mso-bidi-font-family: "Times New Roman";">and </span><span style="font-family: "Bookman Old Style"; mso-bidi-font-family: "Times New Roman";">Bookman Old Style </span><span style="mso-bidi-font-family: "Times New Roman";">and examples of Sans serif fonts
would be </span><span style="font-family: Arial; mso-bidi-font-family: Arial;">Arial</span><span style="mso-bidi-font-family: "Times New Roman";"> and </span><span style="font-family: Verdana; mso-bidi-font-family: "Times New Roman";">Verdana</span><span style="mso-bidi-font-family: "Times New Roman";">.<br /><br /><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman";">In
broad terms Serif fonts are regarded as traditional and Sans serif fonts as
modern. Books, magazines and newspapers are often printed in Serif fonts as the
little tails on the letters draw the reader more effectively.<span style="mso-spacerun: yes;"> </span>However for online text Sans serif
fonts tend to work better as it gives a cleaner look and is more readable in an
online format.<span style="mso-spacerun: yes;"> </span>There are no hard
and fast rules however and companies must decide which font works best for
them.<br /><br /><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman";">Fonts
form an important part of a company’s Corporate ID, so how many fonts should
you have and should you stick to just one?<span style="mso-spacerun: yes;"> </span>What appears to work best is to have two company fonts that
you use differently – one for print (Serif font) and one for online (Sans serif
font).<span style="mso-spacerun: yes;"> </span>If you’re producing an
article or PR release then it is acceptable practice to do the headline in Sans
serif with the body of the text in Serif or vice versa.<br /><br /><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman";">So if
as a business you have chosen your Serif and Sans serif fonts, then there is
nothing to stop you doing something wild with a font on a flyer to attract
attention!<o:p></o:p></span></div>
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal.dotm</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>273</o:Words>
<o:Characters>1561</o:Characters>
<o:Company>Kallkwik Worcester</o:Company>
<o:Lines>13</o:Lines>
<o:Paragraphs>3</o:Paragraphs>
<o:CharactersWithSpaces>1917</o:CharactersWithSpaces>
<o:Version>12.0</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0cm;
line-height:115%;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-ansi-language:EN-US;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman";">Changing
your company font will give you a whole new look so if you would like to see
what a change of font can do for your business, then please get in touch.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvZkEoAuagiBZ-4gRv5v9-oAUtjTQmAvkMqap7UlU8dxUUBaNTY5Ez9r_ZJB5CwSRyydOltY3lN486awKCD3xWzqjrLeikGPJuO4XdFmbX_ercvBZf8QN9EjOZ9-rx2ZIuc1neKP5Jtmk/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvZkEoAuagiBZ-4gRv5v9-oAUtjTQmAvkMqap7UlU8dxUUBaNTY5Ez9r_ZJB5CwSRyydOltY3lN486awKCD3xWzqjrLeikGPJuO4XdFmbX_ercvBZf8QN9EjOZ9-rx2ZIuc1neKP5Jtmk/s1600/images.jpg" /></a></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman";"><br /></span></div>
Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0tag:blogger.com,1999:blog-5392803442053882485.post-86753048782941468612015-10-04T09:08:00.001-07:002015-10-04T09:08:06.500-07:00Sam & Clare embark on their Strictly Worcestershire journey<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXi_jRzPlxE6zl-_3dOqBalJQ-t4Q5VwJ7QHpPPtrHECW-vbk3JyoquzsGbivTKP9zVj-UhFHMPae3xLWADDWA9_g-FU1OJch56Jog_KT4djyVCKK39NSr3YNZptWLc8e2uhL5Mldcbn4/s1600/San-and-Clare-in-Car.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXi_jRzPlxE6zl-_3dOqBalJQ-t4Q5VwJ7QHpPPtrHECW-vbk3JyoquzsGbivTKP9zVj-UhFHMPae3xLWADDWA9_g-FU1OJch56Jog_KT4djyVCKK39NSr3YNZptWLc8e2uhL5Mldcbn4/s640/San-and-Clare-in-Car.jpg" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span></div>
<h3 style="clear: both; text-align: left;">
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">Both Sam and
I are very excited to have this opportunity.</span><span style="mso-spacerun: yes;"> </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">Having attended Strictly Worcestershire in May 2015 we are
daunted by the task ahead - the standard is very high, worryingly high
actually.</span><span style="mso-spacerun: yes;"> </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">We don’t have any dance experience
and there is a lot of work to do.</span></h3>
</div>
<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; line-height: 115%;">At this
point I need to mention <b><i>Dan Munn </i></b>who is our dance teacher and has the terrible
responsibility of turning two idiots into beautiful and competent dancers in
the next few months – good luck Dan!<span style="mso-spacerun: yes;"> </span>We are really so pleased to be working with Dan, he makes each practice
session enjoyable and is very patient.<o:p></o:p></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h2 style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6GXdUYT-Ta4tLvqJKSKW3xrj3WFOia4NNAb4uQjhlucetuP38edbuKH7X5DGv3UfAGVqJpQ281s1fiKwB-jYJ1NWMCSc9b_6Ttgln5ld1siR7DQhtBP27SVLMwwb-CdfWn3XCrdDDp4g/s1600/Dan+BW+web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6GXdUYT-Ta4tLvqJKSKW3xrj3WFOia4NNAb4uQjhlucetuP38edbuKH7X5DGv3UfAGVqJpQ281s1fiKwB-jYJ1NWMCSc9b_6Ttgln5ld1siR7DQhtBP27SVLMwwb-CdfWn3XCrdDDp4g/s1600/Dan+BW+web.jpg" /></a></h2>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; line-height: 18.4px;">So yes, the hard work begins.<span style="mso-spacerun: yes;"> </span>For us it’s not just about dancing it’s about raising money for the two charities that Strictly Worcestershire supports – Worcestershire Breast Unit Campaign and Ladies Fighting Breast Cancer and we have an objective to raise £3000 ourselves in the coming months – we have a few ideas which we’ll roll out in due course.<o:p></o:p></span></div>
<br />
<br />
<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 18.4px;">In the meantime, please join us on Facebook where you can follow our story </span><a href="http://www.facebook.com/samandclaresw3"><span style="line-height: 18.4px;">www.facebook.com/samandclaresw3</span></a><span style="line-height: 18.4px;"> and keep an eye on our just giving page as well </span><span style="line-height: 18.4px;"><a href="http://www.justgiving.com/teams/samandclaresw3">www.justgiving.com/teams/samandclaresw3</a></span></span><span style="font-size: 18pt; line-height: 27.6px;"><o:p></o:p></span><br />
<div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
</div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0tag:blogger.com,1999:blog-5392803442053882485.post-8217748621413691142015-08-17T07:58:00.000-07:002015-08-17T09:35:00.595-07:00See where Clare's passion has taken her<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjguwe50491i2bfpt9eEKW2oMRiYEP7AFPGRNPPSz5DjBBiU2dNhz62pjLjR9CoLsRqL50ak55d6jPAweMEepgcKRjcLpp22n1j0dCxit-CxrnCQW9QmpEwpjHY5ELjvthvKlj7KV5s0Bo/s1600/Clare-Blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjguwe50491i2bfpt9eEKW2oMRiYEP7AFPGRNPPSz5DjBBiU2dNhz62pjLjR9CoLsRqL50ak55d6jPAweMEepgcKRjcLpp22n1j0dCxit-CxrnCQW9QmpEwpjHY5ELjvthvKlj7KV5s0Bo/s640/Clare-Blog.jpg" width="640" /></a></div>
<h4>
<b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14.6666666666667px; line-height: 1.295; white-space: pre-wrap;">A passion for the Plantagenets led me to volunteer at Worcester Cathedral as a King John guide. </b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14.6666666666667px; line-height: 1.295; white-space: pre-wrap;">The process started back in March when the Cathedral officially opened its fantastic Magna Carta exhibition and hosted an event to mark the beginning of the programme of events that will carry on until October 2016.</span></h4>
</div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-size: 14.6666666666667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The role of a King John guide is to<b> deliver an insightful and informative talk to visitors </b>who are interested in the historical background to King John’s connection with the cathedral and also details about King John as a man, a ruler and how he fitted into the political and religious context of that part of the medieval period. Although I have a knowledge about the Plantagenets this opportunity has enabled me to explore and study King John specifically and to learn from other guides.</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-size: 14.6666666666667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">King John was born in 1166. He was the youngest child and the fifth son of Henry II and Eleanor of Aquitaine, so it was against all the odds that he became king at all. He was a controversial king reigning from 1166 – 1216, often referred to as ‘Bad King John’ as depicted in the legends of Robin Hood. His life was largely spent managing religious and political power bases in Europe and keeping the country solvent, so was he judged too harshly?</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-size: 14.6666666666667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As part of Worcester Festival which runs from 15 – 31 August Worcester cathedral are hosting a series of events called Discover Something Different. On Thursday 27 August at 2.30pm I will be giving a talk about King John next to his tomb in the Cathedral Quire. It would be brilliant if you could come along. The talk lasts for about 45 mins, there is a £6.00 charge and tickets are available from the Worcester Live box office at Huntingdon Hall, or from Worcester cathedral shop on the day. You can book and pay for tickets by phone 01905 611427 but there is a £1.95 booking charge.</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-size: 14.6666666666667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I hope to see you there, all the best Clare! </span></span></div>
Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0tag:blogger.com,1999:blog-5392803442053882485.post-35377452436992881002015-07-01T03:58:00.002-07:002015-07-01T04:02:08.331-07:00FREE Network Breakfast with Music!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEEjw7WLnYI0_s79D-c52wR_hG5Kdbj6K3K-DDhBWg5Q9YGVlBfTMEPan9qu56VyRdIp8xtEVeiWheuHz_Nb7Y3gF3C9CI4OyqryilkhNFXxWSHu3nhStyYkwZt270zuMFkrtzk5Q-6Tg/s1600/Breakfast+eshot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEEjw7WLnYI0_s79D-c52wR_hG5Kdbj6K3K-DDhBWg5Q9YGVlBfTMEPan9qu56VyRdIp8xtEVeiWheuHz_Nb7Y3gF3C9CI4OyqryilkhNFXxWSHu3nhStyYkwZt270zuMFkrtzk5Q-6Tg/s1600/Breakfast+eshot.jpg" /></a></div>
<h2 style="clear: both; text-align: center;">
<b>Or email <a href="mailto:clare@sourcedesignandprint.co.uk">clare@sourcedesignandprint.co.uk</a></b></h2>
<br />Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0tag:blogger.com,1999:blog-5392803442053882485.post-42869064451073505132015-06-29T09:22:00.000-07:002015-06-30T02:54:17.607-07:00A "Must Have" Gift for You!<div class="p1">
<b>Coming at us from all directions are handbag size magazines, handbag size hairsprays, handbag size umbrellas, sun creams, perfumes, hand sanitizers and anything else that gets carted about just in case…..</b></div>
<div class="p1">
Here at Source we’re used to precision in measurements, A4, SRA3 etc but this “handbag size” is a new form of measurement made up by the marketeers, in fact there are no measurements, it’s simply a term to describe an item that will fit into a handbag, a bit like “pocket size”, although “pocket size” seems to be the marketing description for male items that get carted about. So how big is a handbag these days so that you can fit in all the handbag size items?</div>
<div class="p1">
<br /></div>
<div class="p1">
Let’s take a quick step back to the 50s. Back in the day the average bag measured 25cm wide and 20cm high, in old money just under 10 inches wide and 8 inches high and the contents were simple – house key, a purse containing cash, a handkerchief, a lipstick and compact. Fast forward 60 years and the size has grown to average dimensions of 50cm wide and 40cm high (just under 20 inches wide and 16 inches high). So it’s doubled.</div>
<div class="p2">
</div>
<div class="p1">
The contents of the average handbag has grown to cover every eventuality that might crop up in any one day. A typical list of contents goes something like this – house keys, car keys, purse, credit cards, umbrella (it is Britain!), mirror, lip balm, lipsticks, headache tablets and other medications, pens, nail file, glasses, pack of tissues, hand cream, fresh breath spray, snacks, Filofax or equivalent, and so on. The weight of all of this including the bag is now fast approaching half a stone! It can’t go on, can it?<br />
<br />
We
don’t know what the future holds for sizes or indeed what the marketeers will
come up with next.<span style="mso-spacerun: yes;"> </span>However it
seems that “handbag size” is here to stay and if there has to be just one more
handbag size item it has to be a sweet little wiro notepad from Source, they
also come in pocket size.<span style="mso-spacerun: yes;"> </span><br />
<div class="MsoNormal">
<br /></div>
</div>
<b><span style="color: #e69138;">For your free notepad please contact Source with a request for a printing quote on any type of job from business cards to exhibition stands and a free notepad and pen will be sent to you. </span></b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJsaHFlwxHaFloUvqV61kqQkUB6iFQ642rgi-7NOnjjaHIyZGoRuqJxxR9J93EX4exBFf-mudsWlw8DglZRPkdTROEFR61ld8Ft77EUN5eIG7BgICmJMd0_OKWo-s_blyXJCp51yEV-8U/s1600/Pads+for+handbag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJsaHFlwxHaFloUvqV61kqQkUB6iFQ642rgi-7NOnjjaHIyZGoRuqJxxR9J93EX4exBFf-mudsWlw8DglZRPkdTROEFR61ld8Ft77EUN5eIG7BgICmJMd0_OKWo-s_blyXJCp51yEV-8U/s640/Pads+for+handbag.jpg" width="640" /></a></div>
Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0tag:blogger.com,1999:blog-5392803442053882485.post-86222096669497669742015-06-03T05:51:00.000-07:002015-06-03T07:57:52.013-07:00Corporate Identity and Colour<h3 style="text-align: center;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVtfrCFGJfcAdmlVXGjVpHfkcxTPxsQQzPcnAgRtdaY_uT_RqdCuq1Cx0re2RBvnSd2lQUCBdrCgIoX04t3pyju_6J3TMRlxNzFNJKMeGoYoGCImQgTXnk1HB-6FbGwARq7hDkasHWWrY/s1600/geoffroyzoom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="331" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVtfrCFGJfcAdmlVXGjVpHfkcxTPxsQQzPcnAgRtdaY_uT_RqdCuq1Cx0re2RBvnSd2lQUCBdrCgIoX04t3pyju_6J3TMRlxNzFNJKMeGoYoGCImQgTXnk1HB-6FbGwARq7hDkasHWWrY/s640/geoffroyzoom.jpg" width="640" /></a></div>
<div style="text-align: left;">
<span style="font-size: large; font-weight: normal; line-height: 28.533332824707px;"><br /></span></div>
</h3>
<h3 style="text-align: left;">
<span style="font-size: large; line-height: 28.533332824707px;">What the medieval knights can teach us </span><span style="font-size: large; line-height: 28.533332824707px;">about </span><span style="font-size: large; line-height: 28.533332824707px;">logos and colour</span><span style="font-size: large; line-height: 28.533332824707px;"> . </span></h3>
<div class="separator" style="clear: both; text-align: center;">
</div>
<b><span style="font-size: 20pt; line-height: 28.533332824707px;">
</span></b>
<h4 style="text-align: center;">
<b><span style="font-size: 20pt; line-height: 28.533332824707px;"><div class="separator" style="clear: both;">
</div>
</span></b></h4>
<h3 style="text-align: center;">
<b><span style="font-size: 20pt; line-height: 28.533332824707px;"><div class="separator" style="clear: both;">
</div>
</span></b></h3>
<div class="MsoNormal">
We’re fast approaching the 800<sup>th</sup> anniversary of
Magna Carta.<span style="mso-spacerun: yes;"> </span>This Great Charter
was sealed by King John in front of his barons in the marshy fields of
Runnymede on 15 June 2015.<span style="mso-spacerun: yes;"> </span>On that
day the first seeds of democracy were sown, an incredible legacy from a
remarkable reign.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
These medieval barons and knights understood so much which
still has resounding relevance today.<span style="mso-spacerun: yes;">
</span>In the pressure they brought to King John in the ultimate of ultimatums
they understood about the need for power, justice, recognition, individual
identity and within that the use of symbols and colour.<span style="mso-spacerun: yes;"> </span>All of this mattered in the medieval
world and was reflected in heraldry.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The origins of heraldry can be traced back to Geoffrey
Plantagenet the father of Henry II the first Plantagenet king who was in turn
the father of King John.<span style="mso-spacerun: yes;"> </span>When
Geoffrey died in 1151 his burial was depicted with him holding a shield of gold
lions painted on a blue background.<span style="mso-spacerun: yes;">
</span>This is widely agreed to be the first coat of arms.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
From this point heraldry was born and coats of arms were
designed for families, guilds, institutions and of course the crusades.<span style="mso-spacerun: yes;"> </span>These coats of arms are rich in
symbolism and every single part of the design has meaning packed into it. The
colours selected were reflections of core values and passions held dear and
they were colours that communicated their connotations.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Literacy levels were low and colour was a powerful way to get
a reaction.<span style="mso-spacerun: yes;"> </span>Coats of arms were
understood from the shapes, the segments, the use of animals, the materials
that were used but above all from the colours.<span style="mso-spacerun: yes;"> </span>In a way these fabulous coats of arms were early forms of
logos and just as much thought was invested in them.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The medieval significance and understanding of colour is
echoed today in the meanings of colours which prompt an emotional response and
are widely used in the corporate world.<span style="mso-spacerun: yes;">
</span>These colours with their heraldic interpretations still carry much of
the same meaning 800 years on:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Black – wisdom and authority</b></div>
<div class="MsoNormal">
<b>Gold – generosity and glory</b></div>
<div class="MsoNormal">
<b>Purple – justice and sovereignty</b></div>
<div class="MsoNormal">
<b>Red – victorious and strong</b></div>
<div class="MsoNormal">
<b>Silver/White – peace and sincerity</b></div>
<div class="MsoNormal">
<b>Orange – ambition and trustworthiness</b></div>
<div class="MsoNormal">
<b>Green – hope and joy</b></div>
<div class="MsoNormal">
<b>Blue – truth and loyalty</b></div>
<div class="MsoNormal">
<br /></div>
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal.dotm</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>348</o:Words>
<o:Characters>1988</o:Characters>
<o:Company>Kallkwik Worcester</o:Company>
<o:Lines>16</o:Lines>
<o:Paragraphs>3</o:Paragraphs>
<o:CharactersWithSpaces>2441</o:CharactersWithSpaces>
<o:Version>12.0</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:8.0pt;
mso-para-margin-left:0cm;
line-height:107%;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-ansi-language:EN-US;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<h4>
<b>If you’d like to load your logo with meaning and purpose,
please <a href="http://www.sourcedesignandprint.co.uk/contact/" target="_blank">contact us</a>. Our designers <a href="https://www.blogger.com/null" name="_GoBack"></a>have a wealth of
experience and expertise to share.</b></h4>
Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0tag:blogger.com,1999:blog-5392803442053882485.post-13754588526699412882012-09-26T08:09:00.001-07:002012-09-26T08:09:22.629-07:00Design your new logo first, then design the WebsiteWhy do so many people running businesses get this equation wrong? Your logo, or corporate "identity" will be the foundation for your business and all your media material. The colours and fonts that have been carefully chosen for your logo, will determine the look and feel of your website, its common sense! But strike me down by a kangaroo, the number of times a client asks for their newly designed logo to be "plonked" onto their newly built website that has just gone live and "the web designers are waiting for it." Please - if you are thinking of having a new logo consider the website design <b>after</b> the logo has been signed off. Better still give us a call and let us do both, in the right order.Source Design and Print Worcesterhttp://www.blogger.com/profile/11162612263482708824noreply@blogger.com0