A "Must Have" Gift for You!

Coming at us from all directions are handbag size magazines, handbag size hairsprays, handbag size umbrellas, sun creams, perfumes, hand sanitizers and anything else that gets carted about just in case…..

Here at Source we’re used to precision in measurements, A4, SRA3 etc but this “handbag size” is a new form of measurement made up by the marketeers, in fact there are no measurements, it’s simply a term to describe an item that will fit into a handbag, a bit like “pocket size”, although “pocket size” seems to be the marketing description for male items that get carted about.  So how big is a handbag these days so that you can fit in all the handbag size items?

Let’s take a quick step back to the 50s.  Back in the day the average bag measured 25cm wide and 20cm high, in old money just under 10 inches wide and 8 inches high and the contents were simple – house key, a purse containing cash, a handkerchief, a lipstick and compact.  Fast forward 60 years and the size has grown to average dimensions of 50cm wide and 40cm high (just under 20 inches wide and 16 inches high).  So it’s doubled.

                                             

The contents of the average handbag has grown to cover every eventuality that might crop up in any one day.  A typical list of contents goes something like this – house keys, car keys, purse, credit cards, umbrella (it is Britain!), mirror, lip balm, lipsticks, headache tablets and other medications, pens, nail file, glasses, pack of tissues, hand cream, fresh breath spray, snacks, Filofax or equivalent, and so on.  The weight of all of this including the bag is now fast approaching half a stone! It can’t go on, can it?

We don’t know what the future holds for sizes or indeed what the marketeers will come up with next.  However it seems that “handbag size” is here to stay and if there has to be just one more handbag size item it has to be a sweet little wiro notepad from Source, they also come in pocket size.  

For your free notepad please contact Source with a request for a printing quote on any type of job from business cards to exhibition stands and a free notepad and pen will be sent to you. 

Corporate Identity and Colour

What the medieval knights can teach us about logos and colour . 

We’re fast approaching the 800^th anniversary of Magna Carta. This Great Charter was sealed by King John in front of his barons in the marshy fields of Runnymede on 15 June 2015. On that day the first seeds of democracy were sown, an incredible legacy from a remarkable reign.

These medieval barons and knights understood so much which still has resounding relevance today.  In the pressure they brought to King John in the ultimate of ultimatums they understood about the need for power, justice, recognition, individual identity and within that the use of symbols and colour.  All of this mattered in the medieval world and was reflected in heraldry.

The origins of heraldry can be traced back to Geoffrey Plantagenet the father of Henry II the first Plantagenet king who was in turn the father of King John.  When Geoffrey died in 1151 his burial was depicted with him holding a shield of gold lions painted on a blue background.  This is widely agreed to be the first coat of arms.

From this point heraldry was born and coats of arms were designed for families, guilds, institutions and of course the crusades.  These coats of arms are rich in symbolism and every single part of the design has meaning packed into it. The colours selected were reflections of core values and passions held dear and they were colours that communicated their connotations.

Literacy levels were low and colour was a powerful way to get a reaction.  Coats of arms were understood from the shapes, the segments, the use of animals, the materials that were used but above all from the colours.  In a way these fabulous coats of arms were early forms of logos and just as much thought was invested in them.

The medieval significance and understanding of colour is echoed today in the meanings of colours which prompt an emotional response and are widely used in the corporate world.  These colours with their heraldic interpretations still carry much of the same meaning 800 years on:

Black – wisdom and authority

Gold – generosity and glory

Purple – justice and sovereignty

Red – victorious and strong

Silver/White – peace and sincerity

Orange – ambition and trustworthiness

Green – hope and joy

Blue – truth and loyalty

If you’d like to load your logo with meaning and purpose, please contact us. Our designers have a wealth of experience and expertise to share.